The California State Archives is pleased to announce its upcoming exhibition, Campaigns Inc.: Government by Whitaker and Baxter.
Established in 1933 by Clem Whitaker and Leone Baxter, Campaigns, Inc. was the first political consulting and campaign management firm in the nation. Little known, they worked behind the scenes, pioneering the ideas and methods of public relations and the marketing of candidates and ballot measures. One of the rare private collections at the State Archives, the Whitaker and Baxter materials document and visually illustrate the state’s political, social, economic, and cultural history, and the ways it was shaped by the workings and media manipulations of Whitaker and Baxter’s Campaigns, Inc.
The exhibit will highlight records that document the inner workings of the firm along with advertising materials created for political campaigns such as the presidential campaigns of Wendell Willkie in 1940, Richard Nixon in 1960, and the gubernatorial campaigns of Earl Warren and Goodwin Knight, as well as numerous state and local ballot measures. Also included will be the successful nationwide public relations campaign for the American Medical Association against President Harry Truman’s proposal for a national health care system in 1949.
Note: This exhibit will be held in the Fourth Floor Gallery.