This annual pageant names a reina de las fiestas patrias (Queen of the Civic Festival).
The Mexican Cultural Center of Northern California and the Reina Fiestas Patrias Committee is proud to organize this event that has been a tradition in the community for over 80 years. This competition calls on the community and local businesses to support the efforts of a young woman to become the reina (queen).
Each candidate must be between the ages of 18 and 28, be a resident of Northern California, have knowledge about the historical events of September in México and have a sponsor. The young ladies compete in various categories, including the ability to speak, knowledge about Mexican history and tradition, creativity creating their traditional costume, and show aptitude and poise at the podium and on the runway.