Levi Strauss: The Man Who Gave Blue Jeans to the World

Lynn Downey presents “Levi Strauss: The Man Who Gave Blue Jeans to the World”.

Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment.

But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated ‘facts’ about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss’s life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation.

Lynn is a native California writer, archivist and historian, the fifth generation of her family to live in the beautiful city of Sonoma. After twenty-four years as historian and archivist for Levi Strauss & Co., Lynn is now a historical and archival consultant. She works with museums, businesses and non-profits to create archives, curate exhibits, write books, and plan anniversaries.

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