Partnering with galleries and retail outlets is a great way to increase exposure and generate more revenue.
Take away skills from this workshop include: strengthening artist brand, logo, and merchandising; understanding expectations when exhibiting at commercial galleries, venues, and events; designing a portfolio, artist statement, exhibit series, and pricing structure; exploring consignment, wholesale, and retail opportunities; mastering sales conversations; negotiating contracts and potential
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Partnering with galleries and retail outlets is a great way to increase exposure and generate more revenue.
Take away skills from this workshop include: strengthening artist brand, logo, and merchandising; understanding expectations when exhibiting at commercial galleries, venues, and events; designing a portfolio, artist statement, exhibit series, and pricing structure; exploring consignment, wholesale, and retail opportunities; mastering sales conversations; negotiating contracts and potential disagreements; identifying needs for taxes, permits, returns, and shipping.
Workshop led by Michele Alexander, a social benefit entrepreneur, who has provided guidance to 100+ nonprofits, community initiatives, professional artists, and creative start-ups over the last 16 years. There will also be a special presentation by Natalie Nelson, director of the Pence Gallery.
YoloArts is able to offer this Professional Development series for artists, arts organizations, and artisans with support from a Creative California Communities grant from the California Arts Council.
Note: Participants should bring personal artwork and/or images of their work, promotional materials, smart phone with camera, laptops or tablets capable of online searches, creating spreadsheets and writing word documents. A 30-minute lunch break will be included.
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